Apple’s Latest Macbook: Competition Worries For Microsoft

Article by Alexsmith

Cupertino based Tech Giant Apple last week held a formal event in San Francisco with the name of “Back to Mac” event. In this event, Apple CEO Steve Jobs unveiled the latest Macbook Air models that have been redesigned and revamped with new features. Apple unveiled two new models of Macbook Air, one with 13-inch display and the other new version released is 11.6-inch Macbook Air.

Well ordinarily, the launching of a single ultra thin and ultra portable Macbook should not be the sole reason for the Redmond based software giant Microsoft to panic but the launch of the latest product by Apple will pose a grave competition to Microsoft.

It is clearly not the case that a single product itself will put a visual dent in the Microsoft’s massive share in the PCs Market, but however according to the analysts this latest product demonstrates certain new features and capabilities that Microsoft still don’t have in their Laptops and PCs.

“Instant On” Capability in Macbook Air

The biggest fact I can perceive is that the latest Macbook Air just like Apple’s hottest selling items including iPhone and iPad boasts a new option of instantly resuming itself with just a touch of the button on the laptop. Apple has called this new added capability as “Instant On” rather an Instant Resume. The latest Macbook Air can stay in sleep mode for weeks, so this new added option of Instant On is pretty much an Instant Resume.

So now we get over to the Microsoft’s version of Instant Resume; Windows 7, which is now almost a year old, has been improved remarkably in the resume time, but even the best version of PC running on Windows 7 cannot match this amazing new feature of Apple’s Macbook Air of Instant On.

So part of the reason for Macbook’s Air speed is simply due to the mere fact that it is loaded with the Flash Storage, and it is due to the reason that tech giant Apple has built the new Air on the latest hard drive technology. And, they were aware of the fact that there would not be a traditional hard drive powering the machine. As a result of this knowledge, Apple has been able to build the Air system accordingly, beefing up the speed by which tasks are completed.

Apple CEO Steve Jobs during the media event said numerous times that the design of the latest Air represents exactly the future of Apple’s elusive Macbook series. He also stated that the Flash Storage would be the ultimate future for all the portable devices that the Cupertino Company will design.

Microsoft now in order to support Windows has to ensure that the operating system Windows works on everything that the hardware houses and meets its minimum level specification. So in short, it is the same typical kind of challenge for Microsoft to be swift. The reason for Microsoft’s worries is that software giant works with a multitude of hardware partners and their OS is also supporting year old machines, so ultimately Windows has to sacrifice the high performances factor with the compatibility factor.

Well so far this is the area where Microsoft is working extensively with the hardware partners, and in the market there are already some machines which are pretty zippy like Sony’s Ultrathin Viao X (that weighs less than Macbook Air even). According to the industry analysts, a speedy development on the chip front will help in Microsoft’s competitive race with Apple.

Microsoft has also an added advantage on the price front, the latest Flash Storage is quite expensive as compared to the old traditional hard drives and this fact provides Microsoft plenty of cushions to fight on price front. But it is not just the Macbook Air that should worry the executives at Redmond; Apple in the latest event also announced a new version of Mac OS X called as Lion. What Apple is talking about is the integration of Apple’s hottest selling iPad features in the Lion that will power the Macbooks in the next summer.

Moreover, Apple is bringing an App store to the Mac platform as well which will also put Apple’s computers as a center spot for Software Development. The mindset behind this launching of an App Store on the Mac platform is of the fact that it is very hard to distribute inexpensive and small software programs, pricing in the range of -5 in the traditional software buying world, but once they are available on the App world they can be a running success. The mechanism with which App Store normally works will also overshadow the Macbook Air lack of an Optical Drive.

On its part, Microsoft is also planning a Software Store of its own for its latest Windows 8, but the company has still not commented when the users will see this latest OS.

Finally on the software front, Apple also introduced an updated version of iLife. According to the industry analyst, Microsoft’s big push for the holiday season relies on the success of Windows Live Apps. The company is put a lot of effort in revamping its video making/editing and photo editing programs to match up with the Apple’s latest iLife Suite. So let’s see whether Microsoft will counter this Apple’s spree of latest Notebook and OS.

Find More Apple Store Articles

MacBook Accessories – four Components to Make Your System Far more Productive

Purchasing a keyboard guard for your MacBook might be 1 of the most economical techniques to extend the daily life of your device by a long time. These skinny very little components defend your keyboard from dust, crumbs and liquids from finding beneath your keys. A develop up of these forms of substances will definitely damage your keyboard, which is a single of the most valuable areas of your MacBook. It may not be the most pricey part to substitute, but it is the single-most frequent way to talk with your computer system.

There are a range of manufacturers that make keyboard protectors for MacBook products. Some of the most popular include Moshi and Marware. Keyboard guards will certainly get you the most safety for your buck.

So what do you do when you arrive at an important meeting only to find that your MacBook battery is nearly dead and you forgot your charger at property? These sorts of scenarios never conclude in a nice way and that is precisely why carrying an added charger in your Macbook carrying situation will generally guarantee regular productivity.

There are diverse forms of chargers that fit the diverse demands of MacBook users. Take into account what your charger desires are in advance of acquiring an supplemental charger.

Let’s consider the clear – your MacBook will be the most unproductive chunk of aluminum if it has been broken to the point the place it doesn’t perform at all. This is a situation no a person needs to practical experience, but is actually prevalent between folks that consider their MacBooks on the go. Daily commutes and extended journey can be hard on any laptop. This ware and tare can be significant lowered, if not removed, by transporting your MacBook in a specialized carrying case.

Carry scenarios can be a bit on the expensive facet, bet still nevertheless a lot less pricey than replacing your beneficial laptop computer if it ended up to get broken. Most of these carrying instances are developed out of a polycarbonate material, which does wonders when it arrives to protection. As extended as your MacBook is secured is one of these carrying instances, it can be thrown from a shifting auto or even down a flight of stairs without having experiencing any form of damage.

Along the same line as the carrying cases, your MacBook won’t be productive if it will get stolen. You can acquire Macbook laptop computer locks that will avoid any criminal from hacking into or stealing your computer system.

Original video: cnettv.cnet.com This week on the CNET Tech Review: MacBook Airs get a peppy refresh; Mac OS X Lion roars into the App Store; Brian Tong tours Comic-Con; and find out what all the Spotify fuss is about.
Video Rating: 4 / 5

Related Macbook Articles