A survey shows that the buyers of smartphones to do more research than buying, research users and Tablet Buy
San Francisco, CA (BUSINESS WIRE) 21 December 2011
TechBargains.com, a website focusing on healing the market leader for electronic products, announced its 2011 Holiday Shopping Mobile survey showing that while the number of buyers of mobile phones are increasing dramatically, with their mobile devices for the investigation of the products they use to make purchases. Buyers feel their purchases of personal computers, but are more cautious with their tablets and mobile phones to buy online. The survey found that 58% of buyers are shopping on their mobile phone, compared with 94% made the purchases of laptops and 75% have tiles. For those who buy the phone, is 79% for product research, 73% to investigate the storage and use 77% by comparing prices. To make 58% percent of consumers who make purchases via their mobile devices, 69% used both by phone and browser applications, products (18% of the applications that only 13% use a mobile browser) to buy.
that consumers are buying also differs from the behavior of purchasing laptops. Elements of the most popular laptop buyers to buy online are consumer products such as apparel and electronics, but most buyers purchase digital products like music and software applications on their mobile devices. In mobile phones to buy 70% of buyers of digital goods, 60% have purchased consumer products, services acquired 46% and 38% bought consumer goods. Most buyers (76%) say that the user of the reason why he would buy a product category over the other and 34% cited price as a reason to buy is in a category other.
Although the use of mobile devices increases, our survey results clearly show that mobile devices are now much better to go window shopping to buy – especially when it comes to consumer goods Trang said Yung, president of TechBargains. The buyers are still buying phones even more comfortable with their laptops, tablets, although they are often used for research and shopping centers. This shows that consumers are receptive to new technologies, but to mobile shopping is as easy as shopping in large equipment and safety concerns are addressed, will be more reluctant to accept in full the purchase of mobile phones.
iPhone vs. Android
iPhone vs. Android debate continues, the survey shows that most iPhone users about their online iPhone owners Android.
? 71% of iPhone users on their mobile phone purchases, compared to 64% of Android users.
? 71% of iPhone users who make purchases with their cell phone use as a browser application, and shopping applications, only 22% use shopping only 6% use a mobile browser, while that 70% of Android users to make purchases with the mobile phone browser and the use of both applications for shopping, 14% of applications use only shopping and only 17% of the mobile browser.
? 34% of iPhone users, with their call that half or more of their Christmas shopping was buying conducted by phone, while phone calls 20% of Android users to make purchases with your that half or more of their Christmas shopping was conducted by telephone.
our survey shows that there are apples an application for the campaign is really a surprise to the buyer of a cord phone. IPhone users are finding applications that can handle most of your needs in a simple and safe without opening a browser, said Jeff Haynes, Director of TechBargains. Android users sent constantly to find the same experience, either because the interfaces or complex security problems. As a result, if you want to go shopping with their devices, they are forced to use the Web browser when they want it or not.
iPad Kindle 2 vs Fire
Tablet users do not have the same reservations about the purchase of phones to do the consumers of mobile phones. The people are with their pills, to research and make purchases, to support the widespread view that the pills could lead to re-use portable thanks to its ease of use and portability.
? 86% of the owners of two IPAD purchases of tiles, while the fire to make purchases 74% of Kindle owners by the tablet.
? 79% of the owners, the iPad 2 by buying bricks with your web browser to buy products and applications, only 14% of the applications, and only 8% use the mobile phone browser.
? Buy 80% of Kindle owners fire purchases through the use tiles as web browsers and applications use the products, only 20% of mobile browser, and 0% of the applications use.
? 81% acquisition of digital assets on Tablet 77% buy consumer goods, 55% purchase of consumer goods and services to acquire 51%.
men against women
men and women have two main concerns when making purchases via their mobile devices were similar – refers to the security and the purchase of difficulty – with women more concerned about the difficulty of completing purchases and men are more concerned about security.
? Of those who did not make it with their cell phones to make purchases, 42% men and 38% of the women mentioned the concern about the safety of men and 54% and 59% of women after difficulties in completing their purchases.
While most men who take their mobile phones than women shop more women on the pads. In both cases the women are gaining more of their Christmas shopping via mobile devices than men.
? 35% of women and 21% of men have half or more of their Christmas shopping with her pills.
? 32% of women and 25% of men have half or more of their holiday purchases over the phone.
TechBargains.com provides additional resources for consumers with video clips on their YouTube channel that focuses on product analysis, product offers, gadget gifts and holiday shopping tips to help. TechBargains.com also his Guide to Christmas 2011, 30 products, including consumer electronics expected to be the best selling items this season releases.
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TechBargains
Founded in 1999, is an aggregation site TechBargains.com agree that combines expert impartial hand of healing in real time, price / value-discovery algorithm. More than $ 150 billion in products were sold through TechBargains.com last year. 80% of site visitors are frequent visitors and give TechBargains.com a customer satisfaction survey of 98%. The site is active from the manufacturers on quality and channel-based sales tracked. The company is a partner as Dell, HP, and Newegg. For more information or visit http://www.techbargains.com the conversation on Twitter @ techbargains or http://www.facebook.com/pages/Techbargainscom/33983412764.
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