A study shows that Android users search the Web more often than other more
Chicago, IL (Nasdaq) 18 January 2012
Walker Sands Communications, a full-service marketing and public relations, announced today the results of its Q4 report mobile web traffic trends that transmits through a range of B2B and B2C customers website. According to more recent report, the average amount of Internet traffic from mobile devices than doubled in 2011 over the same period last year. At the end of the 4th Quarter of 2011 accounted for the mobile data traffic nearly 13% of all Web traffic for businesses, for approximately 6% in Q4 2010.
When we began this study in Q3 2010, traffic from mobile devices accounted for a relatively modest (4%) of all Web traffic, said John Fairley, Director of Digital Walker Sands. Over a year later, we saw a significant increase in mobile browsing, which is more than threefold increase. We can only hope that trend will continue, as more consumer smartphone users who are surfing on the fly. Companies that have an online presence, but with a solid mobile strategy need not to be taken seriously to the mobile platform.
Navigation for mobile devices
The study also examined Internet traffic through the device and found that most (46%) of visitors are Android mobile users, compared to 27% in Q4 2010. Since its inception, the participation of the Android’s mobile market has grown steadily. In fact, by the year 2011 overhauled user of Android, iPhone users in terms of the frequency of mobile navigation.
Walker Sands Traffic Report total mobile phone targeted traffic to your device:
? IPhone: 31% of total mobile data traffic to 48% in Q4 2010 compared
? Android: 46% of total mobile data traffic to 27% in Q4 2010 compared
? BlackBerry: 4% versus 10% in Q4 2010
? IPad: makes 16% versus 10% in Q4 2010
androids broad portfolio of products, mobile phones more accessible to a broad consumer base for Apple’s iPhone, which is why we are seeing tremendous growth in market share at the expense of Apple’s iPhone Android, said Daniel LaLoggia , Digital Marketing Manager at Walker Sands. The Android OS devices on virtually any price, with both an iPhone and most profitable mobile options at $ 99. The wide range of Android devices also offers consumers more flexibility in terms of design, aesthetics and functionality. In addition, if a consumer is not the way that looks or feels like an iPhone, there is no alternative product in the brand.
As the mobile Web traffic from iPhones by 17% from the fourth Quarter of 2010, allowing growth in the form of tiles navigation platform Apple iPad IOS Mobile (iPhone and iPad), yet the source of most of the total mobile industry revenues traffic – while maintaining a modest 1% advantage over Android. With Android wants to capture more of the world market of smartphones in 2012, traffic increased mobile Android devices also added LaLoggia.
Table
boom
Although
represent the small screen is still the majority (81%) of mobile data traffic, compared to 85% in Q4 2010, increased surfing tablet. IPads mobile traffic reaches 16% in Q4, compared to 10% in Q4 2010. This trend should continue into 2012, with growth expected shipments of tiles 60% and 95 million units achieved this year, according to a recent Digitimes Research report .????
We
a relatively modest increase in traffic from the mobile iPad have (6%), which is surprising given the strong sales of iPad seen, Fairley said. In part, these results suggest that despite the strong sales, the tablet is not as big a part to make the mobile data traffic than initially expected. In the near future, but we can take into account the expected traffic table for a larger share of overall Internet traffic, especially with the introduction of cheaper tablets, such as alum.
In fact, projections show the first and Q4 2011 holiday shopping season, reports that growth in the adoption of the tile also continued in 2014. eMarketer predicts that by 2014, uses a third of online consumers in the United States, a tablet device at least once a month.
smartphones and tablets continue to reduce over time browsing for desktop computers, it is increasingly important for companies to develop a solid mobile strategy, said Fairley. How consumers use smartphones pills differently than desktops. The tablets are still a significant source of mobile traffic, the optimal strategies for the production of a compressed account of a legitimate company with an online presence.
Discovering your mobile web traffic
mobile data traffic to a considerable degree grows, it is important to examine his own place and in easy steps proactively to your mobile website. Determined for a step by step instructions to create their own mobile traffic http://www.walkersands.com/mobiletraffic visit.
For more information about the mobile data traffic Q4, visit http://www.walkersands.com/quarterlymobiletraffic.
Walker Sands Quarterly Reports Traffic Mobile
Walker Sands Quarterly Reports Traffic Mobile is on a quarterly basis, constructed to identify significant trends website. The report was prepared by the examination of the data analysis in a wide range of B2B and B2C clients in various industries. Points of view are at the beginning of each quarter of the previous quarter divided by the knowledge provided. Visit for more information about this study, http://www.walkersands.com/quarterlymobiletraffic.
About
Walker Sands Communications
Walker Sands Communications Company is a full-service public relations firm focused on generating revenue growth in our business to business customers’ needs. We support the marketing of a wide range of customers to start from large Fortune 500 brands to small businesses. The companies have counted on Walker Sands since 2001 for the services of basic marketing strategy for our advanced SEO programs. Visit http://www.walkersands.com for more information.
# # #